Generic research (case study 2)

 

Generic research (case study 1)

 

Practise photoshoot

 

Cultural context for 1983

 

Research and Planning: Pitch and Feedback

Pitch

Feedback

WWW

-many people said that they liked my colour palettes for both of my editions 

-quite a lot of my feedback said that they liked the location ideas 

EBI

-most of my feedback mentioned Intertextual references.

-I am going to add most of my Intertextual references to my cover lines. For example, I am going to include ‘short n sweet beauty secrets’ as a reference to Sabrina Carpenter’s tour. I am also going to add ‘The summer my curls turned pretty’ as a reference to The Summer I Turned Pretty. I am going to mention these references in my website to show convergence. 

-I could also add audience interaction through a #. People can post their own haircare / skincare routines under the # for a chance to win a give away for either haircare / skincare products 

Industrial Context - The Brand

 

Contemporary Context

Major Players in the health industry:

1. Slimming World Magazine (300,000 copies per issue)

2. Men’s Health Magazine (200,00-250,000 copies per issue)

3. Women’s Health Magazine (roughly 100,000 copies per issue)

4. Top Sante Health & Beauty (100,000 copies per issue)

Top 5 countries with the highest circulation of health magazines 

1. USA

2. UK

3. India

4. Germany

5. Spain

Hearst Magazine

-Own Men’s health, Woman’s health, prevention, runners world, and bicycling magazines.

-Top health magazine company

-largest publisher of monthly magazines in the United States and the UK

-generated roughly $13.5 billion in global revenue in 2025

Condé Nast

-major publisher involved with high-end lifestyle and wellness magazines 

-founded in 1909

-Reaches over 1 billion consumers globally, operating in 32 markets including the US, UK, China, India, and Mexico.

-owns Vogue and GQ

-generates approximately $1.6billion to $1.8billion) in global annual revenue

Finance, distribution, and exchange of products 

-magazine companies typically finance their products through advertising, brand deals and subscriptions.

-there used to be a very large print distribution however nowadays many people prefer to read things online so they don’t have to go out and purchase a physical copy. This means that there has been a decrease in physical copies, however there has been a large increase in people reading them online.

-many magazine companies also get a publishing house to help them distribute their magazines to many different locations within different countries with ease. Many now also focus on the online distribution due to the decrease in people wanting to read physical copies.